People & Purpose Bookstore Pop-Up
People & Purpose day is a quarterly, company-wide initiative meant to highlight brand partnerships, local charities, and celebrate our colleagues.
I worked on signage and marketing assets for the bookstore pop-up in collaboration with a local non-profit: Word Up Community Bookshop/Librería Communitaria. Colleagues were able to pick up a free book with a suggested minimum donation of $15 - which is matched dollar-for-dollar by Hearst.
The books available were all featured on Hearst Magazine brands: Town & Country, Good Housekeeping, Cosmopolitan, Harper’s Bazaar, Elle, and Oprah’s Magazine.
Company: Hearst
Role: Graphic Designer
Impact: Raised awareness of Word Up Community Bookshop/Librería Communitaria; a multilingual bookshop and arts space located in Washington Heights.
Event Signage
Created signage for the bookstore pop-up featuring each of Hearst’s Magazine brands.
Bookmark Designs
I was also tasked to create bookmarks to go along with everyone’s complimentary book.
Each bookmark also contained further information on Word Up Community Bookshop/Librería Communitaria and various ways to donate.
Sticker Designs
Another complimentary gift we had ready for colleagues were Hearst and summer themed stickers.
There was a Stanley cup giveaway and each cup came with a free sticker.
