Hearst Benefits
Hearst offers its employees a comprehensive benefits program that focuses on supporting physical, financial, emotional and mental wellbeing. Part of my role as a designer on the corporate creative team is to help promote the services that are available to the employee’s benefit. This includes designing monthly newsletters and print material/mailers.
Following the brand guidelines established by Hearst Benefits lead designer and creative director, Emily Visich, I assisted with creating static and animated graphics to promote each of the 4 pillars of wellbeing: physical, financial, emotional and mental.
Company: Hearst
Role: Graphic Designer
Impact: Designed informative newsletters which are sent on a monthly basis to a 10K distribution list. Average 50% open rate & 10% CTR.
Newsletter Graphics
Images were created to illustrate the topics highlighted for that month.
Each pillar is color coordinated - green for financial wellbeing, blue for physical wellbeing, purple for mental wellbeing, and yellow for family wellbeing.
