HearstLive
HearstLive is large-scale multimedia installation on the facade of the Hearst Tower. The LED screens wrap around the building from 8th Avenue and 57th street. These LED billboards are updated everyday, displaying designed content from Hearst’s 360+ brands. Designs include large scale video, motion graphics and live streams from news channels.
Company: Hearst
Role: Graphic Designer
Impact: Promotion of on-going events and media produced by Hearst seen by colleagues and people passing by the building. Regularly shared on socials by those featured.