HearstLive

HearstLive is a 24/7 large-scale multimedia installation on the facade of the Hearst Tower. The LED screens wrap around the building from 8th Avenue and 57th street. These LED billboards are updated everyday, displaying designed content from Hearst’s 360+ brands. Designs include large scale video, motion graphics and live streams from news channels. Below are a few examples of video states I’ve created.

Programs Used: Adobe Photoshop, Illustrator & After Effects

Company: Hearst

Role: Graphic Designer

Impact: Promotion of on-going events and media produced by Hearst seen by colleagues and people passing by the building. Regularly shared on socials by those featured.